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News

20Dec2019
Posted by delta

The Neuromarketing Laboratory of the University of Tartu demonstrated its capabilities

The first Neuromarketing workshop was held on December 17 for Enterprise Estonia analyst and applied research staff.

The researchers conducted participants’ eye-tracking experiments using different types of eye-tracking methods. In addition to on-screen eye tracking and mobile eyewear, they also introduced the lab’s latest VR shelf, where products can be tested on a virtual reality shelf. It also showed how to measure emotions with FaceReader software and use Shimmer GSR to measure affects.

The Neuromarketing Laboratory has been conducting research on neuromarketing for over 5 years. The laboratory has supervised more than 50 graduation theses and conducted dozens of applied researches for companies. The year 2020 will be different for the laboratory as it will relocate to the University of Tartu Delta Center. This gives them access to the best neuromarketing laboratory facilities and technology in the Baltics.

The idea for neuromarketing workshops for businesses and organizations is simple – to introduce neuromarketing research methods, labs, equipment and techniques that researchers use. Science and knowledge are enriched by various experiments on neuromarketing. A mini-survey is conducted during each workshop. All participants will see how the experiment is conducted and how the study results will be achieved. Participants can conduct a mini-survey of their organization’s visual material (products, promotional materials, advertisements or website).

Please contact kristian.pentus@ut.ee or andres.kuusik@ut.ee for a workshop in the Neuroscience Lab.

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Welcome to the Delta Community
Dear students, today’s and tomorrow’s partners and other interested parties, Delta is a modern academic and research centre of the University of Tartu, focussing on cooperation between the university, society and business.

Students and researchers can contact the institutes located in Delta through the University of Tartu website https://www.ut.ee/en. Partners can find suitable contacts at the Delta team link below.

 

 

Delta team

University of Tartu Delta Centre

 

Study and Research Building
Narva mnt 18 / 51009 Tartu / ESTONIA
Open Monday to Friday 7:30 am – 8 pm; Saturday and Sunday 8 am – 5 pm (main entrance only)

 

Delta CafĂ© is open Monday to Friday 8 am – 5 pm.

delta.kohvik@gmail.com; +372 5302 8944

 

Reception Desk (only technical information):
+372 737 6363; + 372 5331 4670

 

delta@ut.ee

 

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Narva mnt 20 / 51009 Tartu / ESTONIA

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